“At a time when physical activity is more democratized than ever, the most pleasant thing is to look back at the sports references that have built an aesthetic imaginary,” explains Álvaro Ramos (Madrid, 1991), founder of the firm On Tracks, which was born very recently with an aesthetic approach between homoeroticism and nostalgia. Three decades have passed since that article and what was previously an implicit allusion in the advertisements that showed the bodies of the gods of sport, today has become an express reference. “Sport is the new pornography and its protagonists do not seem to ignore the hordes of gay fans who are beginning to worship them, from David Beckham to Fredrik Ljungberg,” Simpson said at the time. A chaos of towels and underwear at this point as typified as leather garments an equivalent to bricklayer sexy that, already in 2006, the journalist Mark Simpson baptized as sporn: mix between sport (sport) and porn (for not).
It is a classic of homoeroticism: the locker room of a sports temple after a game as a setting for the most varied sexual fantasies.
